National Affairs

Hooters Returns to NASCAR at Miami-Homestead Speedway With Custer Sponsorship

Hooters will sponsor Cole Custer's No. 41 Chevy at Miami-Homestead Speedway this weekend, Fox News reported.

The Continental Gazette standing plate
From the pages of The Continental Gazette.

- Hooters is returning to NASCAR this weekend at Miami-Homestead Speedway, where it will sponsor Cole Custer's No. 41 Chevy, according to a Fox News report on Hooters and NASCAR.

Fox News described the sponsorship as a return after years of tough headlines for the brand. The outlet's headline presents the move as an effort to show doubters that the brand is still alive.

The same headline also refers to a UK sneak attack and a coin flip, but the summary available for this story does not explain either reference. It does not say whether those items relate to Hooters, NASCAR, or the Miami event. Because only one summary was supplied, the meaning of those references could not be checked against another account.

According to Fox News, the summary does not detail the tough headlines that the brand has faced. The summary refers to them only generally, so no specific incident, date, or company statement can be attributed here.

The summary also does not give the terms of the sponsorship, its length, or any statement from Hooters, NASCAR, or Custer's team. Fox News did not list an author for the item.

Fox News published the item on November 7, 2026. The summary does not report on the race itself, and only this single outlet's account was available, so no other report could be compared with it. The full Fox News report was not available for this story beyond the summary.

Sources: Fox News: Hooters teams up with NASCAR in Miami to show doubters the brand is still alive, UK sneak attack & a coin flip.

The Continental Gazette • Printed for the Publick

Front Page ✦ More from National Affairs